I'm Meaghan, the owner, maker, and dreamer behind the brand. My kids, Ryder and Emery (nicknamed Bubs & Keeks-hence the name), have inspired me to be creative and follow that dream to bring cool, unique, and trendy clothing you can feel confident in. Most of our collections are designed, created, handmade by me in our home here in Buffalo, NY, or thoughtfully curated by us as a family. Our hope is to influence you to be bold, be yourself, and bring you clothing that you love the way you feel in. <3 Thank you for shopping small and local!