THE STORY BEHIND THE BRAND

Born in Buffalo. Made to stand out. 

Born in Buffalo, NY, built on creativity, and inspired by a love for all things fashion.

I’m Meaghan, the owner and creative behind the brand. What started as a dream has turned into a place where we get to bring our ideas to life, create pieces we love, and share them with an incredible community.

Inspired by my kids, Ryder and Emery (the original Bubs & Keeks), our brand is all about standing out, having fun with fashion, and never being afraid to be a little different.

Think custom designs, statement pieces, elevated everyday favorites, and game-day styles with a personality of their own. Whether you’re headed to the game or just showing some hometown pride, we’re here to bring you unique quality pieces you won’t find anywhere else & will last a lifetime. 

Thank you for being here supporting my dream & family! And continuing to allow us to do this for our sixth year in business ❤️💙